Brand marketing. Two words you’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your service’s…
Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding…
You want to create memorable first impressions and deliver differentiated buying experiences to your customer? You want to find out how your customers shop in today’s digital world? What are the most influential channels and touch points in their customer journey and how can you impact these? How does this work for the new product…
